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High, I'm Scott Lambert.
Let's build your cannabis dream.
Connecting the industry and creating roadmaps.
Scott Lambert
Cannabis Business Architect & Industry Builder
Scott Lambert is a long-standing force in the legal cannabis industry, known for his early entry into California’s regulated market and his role in shaping multi-state operations across retail, cultivation, manufacturing, and distribution. Over the course of his career, Scott has been involved as a co-founder, operator, or strategic partner in more than a dozen cannabis licenses spanning multiple states, building a portfolio that includes retail storefronts, large-scale grows, manufacturing facilities, and distribution companies.
Scott’s footprint touches a wide spectrum of well-known brands and collaborations. His name has been tied to Old G Kush, Emma & Clyde, Whoopi & Maya, Scoreboard Cannabis, Creative/Cr8tivez with Macy Gray, Chef’s Kiss with Moneybagg Yo, Freeway Rick Ross, NDica, and partnerships in New York, Chicago, Nevada, Minnesota, and other developing markets. His strategic influence includes development work with dispensaries, cultivation buildouts, manufacturing facilities, and brand architecture for celebrity-driven product lines.
In 2018, Scott was recognized by High Times as one of the “100 Most Influential People in Cannabis”, solidifying his reputation as an early pioneer who helped transition California’s cannabis economy from the pre-ICO days into the modern regulated market. He also previously co-owned The OG Collective in Cathedral City, a well-known retail operation highlighted in Marijuana Venture for its insights into market transitions, taxation, and the evolving dynamics between legal and illicit markets.
Today, Scott continues to operate as a cannabis consultant, multi-state operator, and industry strategist, forming high-visibility partnerships — including his recent business involvement with Whoopi Goldberg on the Emma & Clyde brand. His work spans retail operations, celebrity brand development, licensing strategy, and manufacturing oversight, with a focus on building sustainable, compliant, market-ready cannabis enterprises.
While Scott’s public reputation and industry recognition are well established, the cannabis landscape remains highly regulated and continually shifting. As with any major player in the space, due diligence, license verification, compliance checks, and operational review are recommended for any prospective partners or investors.
What I've been up to.....
Working with legends and helping level up the cannabis industry
Old G Kush
It has been a true pleasure working with Joey Diservie, the proud owner of Old G Kush Dispensary, who has built his success from the ground up through passion, perseverance, and purpose. As a social equity partner, he turned opportunity into empowerment—proving that dedication and community values can thrive in the cannabis industry. His leadership has helped Old G Kush establish a respected reputation as a brand known for authenticity, quality, and legacy. Joey’s story stands as a testament to second chances, hard work, and creating generational impact through equity and entrepreneurship.
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Whoopi & Maya
Wellness Products
and Cannabis Flower
Whoopi & Maya’s topical was created to deliver powerful, soothing relief with a formula rooted in both wellness and compassion. Co-founded by Whoopi Goldberg and Maya Elisabeth, the product became known for its carefully balanced blend of cannabinoids, botanicals, and therapeutic ingredients designed to ease discomfort naturally. Loved for its rich texture and fast-acting effects, the topical earned a loyal following for bringing comfort, dignity, and high-quality cannabis care to those who needed it most.
Zanna
Cultivation, Manufacturing
and Distribution
Zanna is a forward-driven cannabis company built on excellence in cultivation, manufacturing, and distribution, with a special emphasis on premium solventless rosin. From pheno-hunting elite genetics to pressing clean, high-terpene rosin with precision, Zanna’s commitment to quality shows at every step of the process. Their integrated approach—rooted in disciplined cultivation practices, advanced extraction and manufacturing workflows, and reliable statewide distribution—ensures that every product, especially their rosin, reaches consumers with unmatched consistency, purity, and integrity.
Cr8tivez
Edibles and Shoobie-Doobies by Macy Gray
Macy Gray’s upcoming company, Cr8tivez, is set to launch in 2026 with a soulful blend of artistry, culture, and premium cannabis craftsmanship. The brand will debut a cannabis-infused natural pantry line, featuring elevated, clean-ingredient products designed to inspire creativity and well-being, along with a signature line of pre-rolls crafted for smooth, flavorful experiences. Rooted in Macy’s unmistakable creative spirit, Cr8tivez aims to bring a fresh, expressive voice to the cannabis industry—one that celebrates individuality, originality, and living life in full color.
Generating opportunities.
Unfiltered Conversations
on Business and Creating.
Words from Friends....
"I've been working with Scott since 2017, and now he’s part of the family. There’s no one I’d rather be in Cannabis with more than him."
Whoopi Goldberg
"Scott’s not just my business partner he is family"
Gary Payton
General Services
How can I help?
Brand Development
Brand development as a service delivers comprehensive creative, strategic, and operational support to define and elevate a company’s identity, voice, positioning, and market presence across every consumer touchpoint. By combining competitive analysis, storytelling, visual design, and growth strategy, businesses can build recognizable, scalable brands that attract loyal customers with clarity and credibility in crowded markets.
Fractional CEO
My fractional CEO service provides executive-level leadership, strategy, and decision-making on a part-time or project basis, offering companies the benefits of seasoned C-suite guidance without the full-time hiring costs. This model is ideal for fast-growing or restructuring businesses that require high-impact direction, operational clarity, and immediate strategic alignment to scale effectively.
Licensing & Business Development
Want to bring your idea to the regulated market? Licensing and business development as a service provides companies with targeted strategies to expand their footprint through strategic partnerships, brand extensions, and market-entry opportunities. It allows businesses to accelerate growth, increase revenue streams, and unlock new territories without needing an in-house team.